OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese consumer electronics firm based in Guangdong. OPPO's major product lines include smartphones, Blu-ray players and other electronic devices. The brand name OPPO was registered in China in 2001 and launched in 2004. The company has registered the OPPO brand name in many parts of the world. OPPO is now known primarily for its sub par smartphones, mainly targeting younger consumers with a small budget.
According to IDC report, it was ranked as the number 16 smartphone brand worldwide in 2017 Q1, and was the number 12 smartphone brand in China in 2016. In 2017, the chinese manufacture 'OPPO' was caught in a legal battle in regards to the over heating and in one case their phones and their lithium ion battery exploding due to the poor manufacturing quality.
Video OPPO Electronics
Divisions
OPPO OPPO Myanmar, OPPO Philippines, OPPO Malaysia, OPPO Vietnam, OPPO Thailand, OPPO Sri Lanka, OPPO Pakistan, OPPO Bangladesh and OPPO Indonesia are the regional divisions of OPPO, each designing products for their own regional needs.
OPPO Digital is an independently operated division of OPPO. Founded in 2004, it is based in Mountain View, California, United States. It is known for its universal upconverting DVD and Blu-ray Disc players. Its first product was the OPPO OPDV971H Up-Converting Universal DVD Player.
Maps OPPO Electronics
Products
Phones
OPPO entered the mobile phone market in 2008.
The OPPO Find 7 is a phablet with a total of 3GB of RAM and a 2.5 GHz Quad-Core processor. The OPPO Find 7 is also available in another variant called the Find 7a, which has a 1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced on 19 March 2014 and was released in April 2014. It is similar in design to the OnePlus One released in April 2014.
In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at $449 as of early 2016.
In May 2017, OPPO launched the A77 in Taiwan. It is fueled by a 1.5GHz octa-core MediaTek MT6750T processor combined with 4GB of RAM and runs on Android 6.0 Marshmallow OS.
The OPPO R5, which was launched in November 2014, was at the time the world's thinnest smartphone. It is 4.85mm in thickness except for a slight bulge where the camera lens is located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30 minutes using OPPO's own VOOC Flash Charging technology. The R5 uses a SnapDragon 615 octa-core processor, running at 2.1 GHz. OPPO began shipping the R5 in the UK on 20 February 2015. One of OPPO's older phones, the Finder, previously held the record for the world's thinnest smartphone. In June 2016, OPPO became No.1 Smartphone maker in China, selling its phones at some 200,000 retail outlets.
Other smartphones OPPO produced are the U705T Ulike 2, U701 Ulike, R610, R811 Real, R817 Real, R819 / R819T and the T29.
The OPPO Find 5 was released in America in February 2013, the OPPO Find 5 features clean lines, thin rectangular shape, and overall elegant appearance. The OPPO Find 5 features a pixel density of 441 ppi, which puts it in the highest range of the mobile phones with HD display at its release time. In July 2013, a refreshed OPPO Find 5 launched in China. The processor has been changed to Snapdragon 600 instead of the Snapdragon S4 Pro. The Android version has been updated to Android 4.2.2 as well while other specifications remained the same.
On 23 September 2013, OPPO announced the N1, which has a 5.9? 1080p display (373 ppi), 1.7 GHz Qualcomm Snapdragon 600 processor, 3,610mAh battery, 16GB or 32GB of storage, 2GB RAM, and a 13MP camera that can rotate, touch-panel on the back, and option to flash CyanogenMod. It was released in December 2013.
On 3 August 2016, Oppo launched the F1s in India. The Oppo F1s is a selfie-centric phone which succeeds the Oppo F1. The F1s sports a 13 MP primary camera at the back and has a 16 MP secondary camera on the front. There's also a fingerprint scanner housed on the home button which can not only be used to unlock the phone, but, open apps as well. The Oppo F1s is powered by MediaTek's MT6750 octa-core processor which is coupled with 3 GB RAM and Mali-T860 MP2 GPU. It runs on ColorOS 3.0 based on Android 5.1 Lollipop and features a 5.5-inch HD IPS display which is backed by 3075 mAh battery.
Maintaining the reputation of launching newer mobile phones on a regular interval, Oppo introduced Oppo A71 in India at an introductory price of Rs.12,490. The phone sports 5.2 Inch display with 3GB RAM and Octa Core processor with latest Android 7.1 Nougat.
Blu-ray players
Its first universal Blu-ray Disc player was the BDP-83.
The BDP-93 was released in 2010, featuring 3D compatibility and dual HDMI signal output. This was followed by the BDP-95 whose video performance is identical in all respects with the BDP-93, but with an improved analogue audio output section. The BDP-103 and BDP-105 models were released near the end of 2012, featuring dual HDMI signal input in addition to dual HDMI signal output. The BDP-103D was released in October 2013. This new model is the first Blu-ray player worldwide featuring Darbee Visual Presence technology.
Headphones & amplifiers
In 2014 OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares the PM-2 is "near to perfect". The company has since released other products.
Also released in 2015 was the HA-2, a portable version of the HA-1 amp/DAC which features a battery pack option as well as a stitched leather casing. The phone plays music in real-time to the HA-2 (via included Android or iOS micro USB cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. Its battery pack feature can be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device, though for those using an Android or Windows phone, it's only either/or. In October 2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise the same as the HA-2
Innovations
Since OPPO entered the smartphone market, it has provided different innovations in competition with rival brands, breaking records within the industry.
- Finder (The Finder was OPPO's thinnest smartphone at that time)
- Find 5 (The Find 5 was OPPO's first Full 1080P HD Smartphone)
- N1 (The OPPO N1 was reportedly the world's first smartphone with a rotating camera)
- R5 (The OPPO R5 was OPPO's thinnest smartphone produced after the Finder)
- N3 (The OPPO N3 automated the N1's rotating camera, creating another industry first)
- Find 7 (The OPPO Find 7 is the first phone can make 50MP photos)
- R7 series (Including R7, R7 plus, R7s, R7 plus Barcelona Edition, R7 Lite)
- VOOC Flash Charging (OPPO's own brand of rapid-charging technology)
- PI (OPPO's own image processing software)
- F3 Plus (first launched in March 2017, OPPO F3 Plus is the first phone to feature a front dual-camera lens)
- F3 (first launched in May 2017, Oppo F3 with 5.5" FHD Display & Dual Front Camera)
- R9 series (first launch in March 2016; endorsed by Yang Yang, Yang Mi, Li Yifeng, TF Boys), become first ranking smartphone models sold in China in June 2016.
- R11 series (first launch in June 2017, first OPPO smartphone series was built in dual-camera lens.)
- Oppo F5 was launced in October 2017 where this smartphone focus on the youth with 3 special function which is AI Beauty Technology, Face Unlock and 6 inches screen full HD for users.
Sponsorship
Oppo has successfully won the bid to sponsor the Indian national cricket team and has achieved the rights to display their logo on kit's of the team between the period of 2017-2022.Between this period the Indian national cricket team will play 259 International matches consisting of 62 Tests, 152 ODIs and 45 T20 Internationals.This number also includes the 2019 World cup in England and 2020 T20 World cup in Australia.The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx) - almost a four-fold increase from its earlier rate.
Promotions
Popular Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010. In June 2015, the company signed an agreement with FC Barcelona to become an official partner of the Spanish football club.
Also in 2015, OPPO hired Yang Mi and Luhan as the product ambassador in China, followed by Sarah Geronimo and Alden Richards, who was named as the first brand ambassador of OPPO in the Philippines.
OPPO India hired actors Hrithik Roshan and Sonam Kapoor as their brand ambassadors. The cricketer Yuvraj Singh too has been featured in some of their advertisements.OPPO India has recently launched a campaign starring Bollywood Diva Bipasha Basu and her husband; an actor Karan Singh Grover for Oppo F1s Rose Gold edition.
OPPO Indonesia hired Isyana Sarasvati, Raisa Andriana, Reza Rahadian and Chelsea Islan as their brand ambassadors.
In 2016, PBA tied up with this company as its official smartphone partner starting from 2016 PBA Commissioner's Cup which was held on February 10.
Oppo also hires celebrity endorsers in Vietnam, especially Son Tung M-TP who endorses three smartphone units like Neo 5, Neo 7 and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.
In October 2017, Oppo Thailand launched a new ad of Oppo F5 smart phone with a new ad presenter: famous Thai actor, Nadech Kugimiya. Oppo Malaysia also launched a new Oppo F5 smartphone with Fattah Amin and Ayda Jebat as their brand ambassadors.
Controversies in India
Oppo has controversies in India. The company first saw protest over national flag insult row followed it by mass resignationby Punjab service unit.
References
External links
- OPPO Electronic's website
- OPPO Digital's website
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